Our Services

Corporate Relations & Marketing Communications

We formulate and plan Public Relations programmes with the primary aim of communicating our client’s business philosophy, vision, capabilities and solutions to targeted groups. These may comprise awareness building campaigns, events and publicity related activities. They are aimed at enhancing visibility and building brand recognition among key influencers with the ultimate aim of creating a positive and favourable brand image of our client in the marketplace. We undertake such programmes on a retainer or project basis.

These include:

  • PR Counseling & Message Development
  • Awareness Building Campaigns
  • Event Driven Publicity Campaigns & Projects
  • Outreach Programmes
  • Seeding Programmes
  • Event Management
  • Product Launches
  • Customer Relations
  • Internal Communications
  • External Communications

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Media Relations

Very often, companies and businesses have important news to share with the public or key influencers in the market but do not know how to go about doing it. With our knowledge of the media landscape and players in the industry, we are able to counsel clients on appropriate media strategies to adopt and implement in order to maximize media coverage of their announcements in the marketplace.

These include:

  • Development of Media Strategies & Plans
  • Counseling
  • Message Development
  • Media Interviews
  • Drafting and Distribution of Press Releases
  • Planning and Organisation of Press Conferences
  • Managing Press Events and Activities
  • Development of Corporate Press Materials
  • Media Analysis & Monitoring

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Event Management

Companies and organisations sometimes celebrate auspicious events without communicating the significance of such events to a wider audience. A ground-breaking or official opening ceremony can be used as a useful communications vehicle to announce strategic plans or innovative products and solutions to targeted groups. Companies investing in Singapore can also use the occasion to communicate key messages to build an awareness of their capabilities in the local or regional marketplace.

Having organised more than 150 such events for government agencies and MNCs over the last fifteen years, Foreword Communications has a well proven track record in this area. These include turnkey projects for opening and groundbreaking ceremonies, exhibitions, product launches, awards & presentations, contract-signing ceremonies and seminars.

Our services include:

  • Programme Development
  • Event Conceptualization
  • Event Management and Coordination
  • Counseling on Protocol and Ceremonial procedures
  • Sourcing of Vendors

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IPOs and Investor Relations

Building brand awareness is extremely vital in a crowded market where everyone is jockeying for space in an already busy business landscape. Companies that do not invest sufficient time and resources to communicate key messages to shareholders may find it difficult to increase their share value over time. This is especially so for listed companies who have wonderful news to announce but are unable to employ the relevant tools or vehicles to communicate them to the right audience. The same goes for companies who intend to list on the SGX. If the buying public are not able to comprehend the vision and business philosophy of these companies it is highly unlikely that they will buy into their value proposition.

To facilitate the communications process, we provide financial PR services for clients who plan to list on the SGX or require investor relations programmes.

Our services include:

  • IPO Communications Strategy & Plan
  • Message & Content Development
  • Production of Collaterals and Marketing Tools
  • Awareness & Brand building Programmes
  • Investor Relations Programmes

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Crisis Management and Crisis Communications

All organisations are under increasing threat from deliberate or accidental incidents, which have the potential to develop into major crises. A crisis unmanaged can cause extreme damage to corporate reputations or even threaten its very survival. Companies and businesses that do not have a crisis management plan in place are exposing themselves to an unnecessary risk, a liability few corporations can ill afford in an age of instant communications.

Our services include:

  • Crisis Management Training
  • Message Development
  • Crisis Communications Lectures & Training
  • Crisis Communications Simulation Exercises
  • Development of Crisis Communications Manuals

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Communications Training

Often overlooked by many organisations, communications training has now become a necessary tool to prepare senior executives and key spokespeople to handle the media and targeted groups in an efficient and effective manner. Our training programmes give participants an in-depth understanding of the local media and their operating environment. Our programmes are specially tailored to suit the specific needs of organisations and individuals.

Our services include:

  • Message and content development
  • Media Training
  • Speech & Voice Training
  • Interview Preparation
  • Crisis & Issues Training

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Publications

We provide editorial services in the production of corporate brochures, flyers, direct mailers, annual reports, newsletters, etc.

Our services include:

  • Formulation of creative concept and design
  • Copywriting & editorial services
  • Proof reading & editing

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Video Production

Companies will on occasions need to communicate with their targeted groups through multifaceted mediums in order to deliver potent and compelling messages. The use of film, video and other related tools can very often communicate messages more effectively than other forms of communication.

Our services include:

  • Message and content development
  • Conceptualisation of story board
  • Script development
  • Film production & editing
  • Videography services

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