Event Details
Dec 15, 2006TigerLIVE, Southeast Asia’s First Multi-Sensory Brand Entertainment Centre
Tiger is crossing a new milestone in its illustrious history with TigerLIVE, Southeast Asia’s first multi-sensory brand entertainment centre, which opened its doors to the public on 15 December 2006. Launched in conjunction with Tiger’s year-long celebrations to commemorate its 75th anniversary in 2007, TigerLIVE is a unique Tiger showcase featuring Singapore’s world-acclaimed beer and the brand’s rich Asian heritage and award-winning legacy. Located at the revamped St James Power Station, TigerLIVE will appeal to Singaporeans and overseas visitors young and old. Foreword Communications planned and organised the media publicity for the launch of TigerLIVE and the follow-on publicity campaign for the centre
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