Case Study
Client: TY Asia
Public relations programme to launch TY Beanie Babies in Singapore
Foreword Communications worked on the Ty Beanie baby account on a retainer from 2000 to 2001. Consultancy handled the initial launch of the toys in Singapore and all subsequent launches of Ty’ Asia’s new collections over a two year period. Ty Asia’s Beanie Babies were featured in all the main dailies, lifestyle and entertainment magazines, giving the toys widespread coverage which fuelled the demand for Ty Asia’s products in Singapore.
In addition, Foreword Communications organised a “Bid For Your Favourite Celebrity-Autographed Beanie Baby” to help make a lasting difference in the lives of children with cancer in addition to leaving a lasting impression of Ty Beanies on the public.
Foreword Communications worked to get more than 60 Beanie Babies autographed by local celebrities from the world of sports, entertainment, radio, theatre and television for the event. The autographed Beanie babies were placed on Yahoo!Singapore Auctions (http://auctions.yahoo.com.sg) for members of the public to place their bids. Local celebrities including Zoe Tay, Fann Wong, Najip Ali, Fandi Ahmad, Tan Kheng Hua, Glen Goei, Petrina Kow and the Flying Dutchman, Gurmit Singh, Irene Ang put their signatures onto the Beanie Babies to lend their support to this worthy cause.
The event received extensive media coverage in all the major newspapers and entertainment publications.
Foreword Communications worked on the Ty Beanie baby account on a retainer from 2000 to 2001. Consultancy handled the initial launch of the toys in Singapore and all subsequent launches of Ty’ Asia’s new collections over a two year period. Ty Asia’s Beanie Babies were featured in all the main dailies, lifestyle and entertainment magazines, giving the toys widespread coverage which fuelled the demand for Ty Asia’s products in Singapore.
In addition, Foreword Communications organised a “Bid For Your Favourite Celebrity-Autographed Beanie Baby” to help make a lasting difference in the lives of children with cancer in addition to leaving a lasting impression of Ty Beanies on the public.
Foreword Communications worked to get more than 60 Beanie Babies autographed by local celebrities from the world of sports, entertainment, radio, theatre and television for the event. The autographed Beanie babies were placed on Yahoo!Singapore Auctions (http://auctions.yahoo.com.sg) for members of the public to place their bids. Local celebrities including Zoe Tay, Fann Wong, Najip Ali, Fandi Ahmad, Tan Kheng Hua, Glen Goei, Petrina Kow and the Flying Dutchman, Gurmit Singh, Irene Ang put their signatures onto the Beanie Babies to lend their support to this worthy cause.
The event received extensive media coverage in all the major newspapers and entertainment publications.
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