Case Study
Client: Dog Generation
Public relations programme to launch Singapore’s first dermatological-safe luxury perfume for pet dogs, Oh My Dog!
Foreword Communications leveraged the presence of the "Oh My Dog" Parisian creator (principal of the company, Dog Generation) in Singapore and organised one-on-one media interviews with him as a media launch pad for the novel perfume for pet dogs. Since the principal was only in town for one day, interview slots were slated from 9 am till 6 pm, including an in-studio ‘live’ interview on Channel News Asia. Extensive coverage was obtained in all key newspapers (The Straits Times, Today, Lianhe Zaobao) as well as leading lifestyle publications here. The publicity generated raised public awareness of Oh My Dog! and helped the principal’s distributor in Singapore to successfully gain shelf/counter space at Takashimaya where the perfume was sold.
Foreword Communications leveraged the presence of the "Oh My Dog" Parisian creator (principal of the company, Dog Generation) in Singapore and organised one-on-one media interviews with him as a media launch pad for the novel perfume for pet dogs. Since the principal was only in town for one day, interview slots were slated from 9 am till 6 pm, including an in-studio ‘live’ interview on Channel News Asia. Extensive coverage was obtained in all key newspapers (The Straits Times, Today, Lianhe Zaobao) as well as leading lifestyle publications here. The publicity generated raised public awareness of Oh My Dog! and helped the principal’s distributor in Singapore to successfully gain shelf/counter space at Takashimaya where the perfume was sold.
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